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Saturday, 24 June 2017

Opinion: I'm Worried About Marvel's Legacy Relaunch

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Marvel Comics has been following a pretty clear pattern in recent years. First, they ring in the summer with a major crossover event, one that wraps with major status quo changes for the Marvel Universe. Those changes feed into the company's big, annual relaunch, as old books are cycled out and new ones are created in order to offer readers fresh #1 issues and new jumping-on points. This predictable cycle has helped provide regular boosts to Marvel's sales figures, though there are also clear signs that the company is facing diminishing returns with each new relaunch.

The hope is that Marvel's 2017 relaunch, Marvel Legacy, will be different. Much like DC did with Rebirth last year, Marvel is using Legacy as a way of refocusing their attention on their core characters and generally taking a more "back to basics" approach. That's all fine and well, but I'm not optimistic that Legacy will be able to do for Marvel what Rebirth has done for DC. Yesterday's underwhelming reveal of the 52 Marvel Legacy books suggested that it's going to be business as usual for Marvel.

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