Just days ahead of Blizzcon 2015, it appears that Activision Blizzard has been busy and is ready to drop a bombshell. News has come out this evening that the publisher is acquiring Candy Crush Saga publisher King Digital Entertainment for $5.9 billion.
The acquisition give Activision Blizzard quite the stronghold in the mobile gaming market. In fact, the issued press statement notes the acquisition as part of a new global strategy to reach out to the lucrative mobile gaming sector and further diversify Activision Blizzard's intellectual properties that include Call of Duty, Destiny, World of Warcraft, Heroes of the Storm, Starcraft, Guitar Hero, and many more.
Activision Blizzard is also expressing this as an opportunity to potentially cross-promote and grow a number of its franchises through the mobile gaming sector. The acquisition is subject to approval by King's shareholders, but the move has already been met with enthusiasm and is expected to be completed by Spring 2016.
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